William Broome trademarked Swanndri on December 23rd, 1913, two days before Christmas, creating New Zealand's most iconic outerwear brand. Designed to keep rural Kiwis comfortable in any weather, Swanndri's name was inspired by a swan's plumage, which stays dry in the wettest conditions. With Swanndri, Broome created a brand that would help Kiwis face bitterly cold and wet winter mornings as well as hot, harsh summer afternoons. Swanndri was the perfect solution for any weather conditions that rural New Zealanders might encounter. Unlike its feathered counterparts, the company wasn't named "Duckdri" because "Swanndri" sounded better.